I help B2B founders and CEOs turn vision into a clear commercial and go‑to‑market plan – then act as their fractional CMO to execute it. You get senior CMO‑level leadership without the cost of a full‑time hire.
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You are building something important – but growth can feel harder and slower than it should when the commercial plan lives mostly in your head.
I work with B2B technology and services businesses to turn that knowledge into a practical, documented strategy: who you serve, why they buy, how you reach them, what it costs and how it scales. From there, we build the systems, processes and marketing engine that make growth more predictable and less dependent on you personally.
My mission is to help ambitious, founder‑led businesses grow in a way that is commercially strong and genuinely sustainable – for customers, teams and the wider world.
The vision is simple: more B2B companies with clear commercial foundations, confident go‑to‑market strategies and marketing functions that actually work. Less waste, fewer random acts of marketing, more businesses that can attract investment or be sold because they are run on purpose rather than by accident.
I value clarity, integrity and care. Clarity in strategy and communication. Integrity in the advice I give and the partners I recommend. Care in how we treat customers, employees and the planet – from the technologies we choose to the suppliers we work with.
I understand the specific challenges B2B companies and small businesses face. My focus is on turning your go-to-market strategy into a growth engine that keeps you ahead in a market that doesn’t stand still.
Commercial and go‑to‑market plans shaped around your specific business, market and goals - not generic templates.
Positioning, messaging and customer journeys that make it easier for the right people to buy from you and stay.
Playbooks, processes and technology changes that make revenue more predictable and your business easier to scale.
From first implementation through to data, pipelines and automation - so your systems support your strategy.
Complex integrations, reporting and automation to get real value from platforms like AI, HubSpot and your CRM.
Ongoing optimisation and support so your tools and processes keep pace with how the business is growing.
I’m a business consultant and strategic advisor with over 25 years’ experience across global corporates, high‑growth tech companies and founder‑led SMEs. I’ve sat in the senior marketing seat myself – at IBM, at Cable & Wireless, and as a long‑term growth advisor to companies like Delacon and FactorySense – and now work alongside founders as their fractional CMO and go‑to‑market partner.
My work spans the full commercial picture: market and customer research, competitive strategy, revenue models and pricing, sales function design, marketing and brand strategy, and the systems and processes that hold it all together. I’m as comfortable facilitating workshops in a start‑up as I am presenting to a boardroom, and I stay close to execution so the strategy never becomes a document that is filed away.
Over the years I’ve helped:
IBM hit an A$100 million revenue target with a new strategic marketing programme.
Cable & Wireless improve performance through better market intelligence, pricing and customer strategy.
Delacon grow from a specialist provider into an APAC call‑tracking leader, building partnerships with Google, Salesforce and Marketo.
FactorySense RFID move from “no plan” to a full commercial and go‑to‑market strategy, including customer interviews, competitive analysis, sales function design and a 5‑year financial model.
Today, I choose to work with founders and leadership teams who care about both performance and impact: people who want their businesses to grow, but also to treat their customers, employees and the planet well in the process.
If that sounds like you, I’d love to explore how we can work together.
I take a straightforward, collaborative approach. Whether you need a full go-to-market plan or targeted support on a specific challenge, I start by understanding your business properly before recommending anything.
We start with a structured conversation and a look at your current reality: strategy, numbers, team, systems and goals.
I build a commercial and go‑to‑market plan around your business - clear priorities, milestones and responsibilities.
We implement together, with me acting as fractional CMO and drawing on my virtual team and/or your existing people.
Regular reviews, data‑driven adjustments and ongoing advisory so the strategy and execution keep pace with your growth.
I specialise in B2B companies of any size, providing tailored marketing solutions to meet unique needs.
The 30-minute consultation helps me to understand your business goals and challenges, providing you with a clear path forward.
Absolutely! We offer custom integration solutions to seamlessly connect HubSpot with your current systems.
My clients often experience increased brand visibility, improved operational efficiency, substantial sales pipeline growth, and sustainable growth.
Take the first step toward achieving your business goals. Book your free consultation and discover how Shift Marketing Consulting can help you succeed.
I proudly supports Evertreen’s tree planting projects, driving CO2 reduction and fostering a greener planet. Click below to explore sponsored projects and discover more about the Evertreen program.
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Elevate your marketing strategy with our Fractional CMO services. We provide enterprise-level expertise to execute growth strategies. Experience the benefits of strategic marketing leadership without the full-time commitment.
For more details, visit our Fractional CMO page.
