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I bring over 30 years of industry expertise with a straightforward mission – help you achieve real, sustainable growth through marketing strategies built around your business, your vision and your goals.
My mission is to help businesses cut through the noise with strategic marketing that drives results. My vision is to be the consultant you turn to when you need someone who’ll tell you the truth, build a plan that works and see it through. I’m committed to integrity, straight talking and doing what’s right for your business – every step of the way.
understand the specific challenges B2B companies and small businesses face. My focus is on turning your go-to-market strategy into a growth engine that keeps you ahead in a market that doesn’t stand still.
Develop data-driven marketing strategies that align with your business goals.
Brand and campaign work that connects with your audience and builds lasting recognition.
Sustainable growth through agile digital and process transformation strategies.
Seamless HubSpot integration so your team hits the ground running.
Customised HubSpot configuration built around how your business actually works.
Ongoing optimisation and support so you get the most from your platform.
I’m a business consultant and strategic advisor with over 30 years of experience across global brands, scale-ups and startups. I work with businesses on the full picture – from business planning and go-to-market strategy through to marketing execution and growth.
My background spans market intelligence, competitive strategy, business planning, brand, campaigns and the full digital channel mix. I’ve worked at every level – from briefing CEOs on market developments to rolling up my sleeves and driving execution. That breadth is what makes the difference for clients – the strategy is grounded in commercial reality and the execution is built to deliver results.
My career started in biotech at Memtec, where I was part of the team during their IPO and helped establish their European marketing operations. I moved into IT&T with Mercury Communications, where I led market intelligence, competitive strategy and business planning across a £2.6 billion business, contributing to GTM strategies across the US, Canada, Europe and Asia Pacific.
At IBM I led the strategy to launch IBM into the Australian internet market – hitting a A$100M revenue target, winning Best Below the Line Campaign with Ogilvy, and having the campaign adopted globally.
I also led the launch of the Sydney Opera House’s digital strategy – delivering a global campaign that drove awareness and engagement at an international scale, bringing one of the world’s most iconic brands into the digital age.
Since then I’ve worked as a fractional CMO, strategic advisor and business consultant across finance, health, SaaS, technology and professional services – helping businesses plan for growth, build their market position and execute strategies that deliver.
I’m a straight talker, a strong collaborator, and just as comfortable in a boardroom as I am getting into the detail and making things happen.
I take a straightforward, collaborative approach. Whether you need a full go-to-market plan or targeted support on a specific challenge, I start by understanding your business properly before recommending anything.
Book a free consultation to talk through your business objectives, where you are now and where you want to get to.
I dig into your market, your competitors and your customers to build a strategy grounded in insight.
I work with you to implement the plan - across branding, digital, SEO and campaigns - testing and refining as we go.
Ongoing support to keep the momentum building long after launch.
I specialise in B2B companies of any size, providing tailored marketing solutions to meet unique needs.
The 30-minute consultation helps me to understand your business goals and challenges, providing you with a clear path forward.
Absolutely! We offer custom integration solutions to seamlessly connect HubSpot with your current systems.
My clients often experience increased brand visibility, improved operational efficiency, substantial sales pipeline growth, and sustainable growth.
Take the first step toward achieving your business goals. Book your free consultation and discover how Shift Marketing Consulting can help you succeed.
I proudly supports Evertreen’s tree planting projects, driving CO2 reduction and fostering a greener planet. Click below to explore sponsored projects and discover more about the Evertreen program.
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